May 1, 2019

Can you ever really understand your customers?

Guest Philip Graves joins Martin Newman in this episode of Consumer Focus.

May 1, 2019

Can you ever really understand your customers?

Guest Philip Graves joins Martin Newman in this episode of Consumer Focus.

Martin Newman

Martin Newman

Host

Philip Graves

Guest

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About this episode:

Martin is joined by customer behaviour expert Philip Graves, author of the bestselling book ‘Consumer.ology’ to discuss the value of data uncovered by market studies, and question whether it can provide insight into what customers really want.


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